Social media comes in many forms (blogs, Facebook, LinkedIn, Twitter, industry specific social, and others) Each of them has a potential impact to your business. The biggest benefit to actively participating in social media is that it builds awareness of your company and drives visitors to your website, both direct traffic and indirect through improved search engine rankings.
Web site blogs are the most important social media component because of the simple fact that the more relevant (keyword rich) content on a web site, the better search engine rankings and possible site traffic.
Blogs, unlike static pages, also provide the opportunity for site visitors to engage with your web site. Visitor participation creates the potential for viral interest in your web site’s content. When visitors post links to your site, they are helping push new visitors to your site. That’s the first pay-off.
One of the greatest factors search engines like Google consider when ranking a web site are the number of links to the web site, especially links from authoritative web sites. Rightly, search engines consider a site with a ton of inbound links to be more important than a web site with no links. Consider it a popularity contest.
A critical component to internet marketing is a link building campaign. Social media is a tool for increasing inbound links and, thereby, search engine rankings. The best internet marketing is high, organic search engine rankings. That’s the second pay-off.
Sawyer Direct works with clients to develop and implement effective Social Media programs that include:
• Blog development and writing
• Social media network - (Facebook, LinkedIn, Twitter, and industry specific social media)
• Social media monitoring and writing
Sign up today for a free social media evaluation.